Designing effective instruction /

Morrison, Gary R.

Designing effective instruction / Gary R. Morrison, Steven M. Ross, Jerrold E. Kemp - 5th ed. - Hoboken, NJ : J. Wiley, 2007. - xviii, 441 p. : ill., map ; 24 cm.

Includes bibliographical references and index.

"This valuable resource provides instructional designers with the guidance they need to meet the challenge of creating effective and efficient instruction. Maintaining a careful balance between theory and application, the Fourth Edition presents a practical, easy-to-follow approach to instructional design that can be applied to K-12 classrooms, higher education, distance education, and business programs. The authors incorporate behavioral and cognitive approaches into their model, so that readers can reap the benefits of both.

0470074264 (pbk. : alk. paper) 9780470074268


Instructional systems-- Design.
Curriculum planning.

371.3 MOR
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