Taking on the Yankees : Winning and losing in the business of baseball, 1903-2003 /

Fetter, Henry D.

Taking on the Yankees : Winning and losing in the business of baseball, 1903-2003 / Fetter, Henry D - 1st ed. - New York, N.Y. : W.W. Norton & Company, 2003. - xi, 461 p. : ill. ; 24 cm.

Includes bibliographical references (p. 401-439) and index.

"Based on extensive research in original sources, Taking on the Yankees focuses on the off-field circumstances - the management strategies, economic forces, social changes, and political and legal pressures - that played a decisive role in the Yankees' success on the diamond. The continuing contest for baseball supremacy is, in turn, placed in the context of the sport's own struggle to respond to a succession of social, economic, and legal challenges mounted by an ever-changing society." "The result is a perspective on baseball's past century and an unconventional examination of the often-misunderstood relationship between business and sports

0393057194


New York Yankees.
Baseball.

796.35764097471 FET
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