Consumer adoption and usage of broadband /
Dwivedi, Yogesh Kumar.
Consumer adoption and usage of broadband / Yogesh Kumar Dwivedi. - Hershey, PA : IRM Press, 2008. - xix, 309 p. : ill. ; 26 cm.
Includes bibliographical references and index.
"Even with the pervasiveness of broadband and high-speed communication technologies, many consumers are not adopting the latest technologies. This book develops a conceptual model for examining consumer adoption, usage, and impact of broadband utilizing various methodologies, providing a clear window into the rational decisions of potential broadband consumers"--Provided by publisher.
9781599047836 (hardcover)
Broadband communication systems.
Consumer behavior.
Consumers' preferences.
384 DWI
Consumer adoption and usage of broadband / Yogesh Kumar Dwivedi. - Hershey, PA : IRM Press, 2008. - xix, 309 p. : ill. ; 26 cm.
Includes bibliographical references and index.
"Even with the pervasiveness of broadband and high-speed communication technologies, many consumers are not adopting the latest technologies. This book develops a conceptual model for examining consumer adoption, usage, and impact of broadband utilizing various methodologies, providing a clear window into the rational decisions of potential broadband consumers"--Provided by publisher.
9781599047836 (hardcover)
Broadband communication systems.
Consumer behavior.
Consumers' preferences.
384 DWI