Designing and managing a research project : a business student's guide /
Polonsky, Michael Jay.
Designing and managing a research project : a business student's guide / Michael Jay Polonsky, David S. Waller - New Delhi : Response Books, 2005. - xi, 232 p. : ill. ; 24 cm.
Includes index.
Introduction - Choosing a topic - The role of the supervisor - Group dynamics and the role of conflict - Ethical considerations - Planning the research project - Literature review - Data gathering - Qualitative data collection and issues in analysis - Quantitative data analysis - Identifying the implications and establishing recommendations - Presenting the results - Writing the report - Oral presentations - Concluding remarks.
9788178294599
Business --Research --Methodology.
650.072 POL
Designing and managing a research project : a business student's guide / Michael Jay Polonsky, David S. Waller - New Delhi : Response Books, 2005. - xi, 232 p. : ill. ; 24 cm.
Includes index.
Introduction - Choosing a topic - The role of the supervisor - Group dynamics and the role of conflict - Ethical considerations - Planning the research project - Literature review - Data gathering - Qualitative data collection and issues in analysis - Quantitative data analysis - Identifying the implications and establishing recommendations - Presenting the results - Writing the report - Oral presentations - Concluding remarks.
9788178294599
Business --Research --Methodology.
650.072 POL