Studying organizational symbolism :

John, Michael Owen.

Studying organizational symbolism : What, how, why? / Michael Owen John. - Thousand Oaks : Sage publication, 1996. - viii, 73 p. : ill. ; 22 cm.

Includes bibliographical references and index.

The author discusses the most obvious symbolic aspects of organizations - corporate logos, office sizes, use of titles - as well as focusing on the more subtle aspect of expressive forms of symbolism such as storytelling, institutional jargon and workplace personalization, among others.

0761902198


Organizational behavior.
Symbolism in organizations.

302.35 JON
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