Tata :
Published by : Penguin Portfolio, (New Delhi :) Physical details: xvii,222 p. : ill. ; 23 cm. ISBN:9780670084067. Year: 2010 Item type: Non-FictionCurrent library | Call number | Copy number | Status | Date due | Barcode |
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Paro College Library | 659.2 WIT (Browse shelf(Opens below)) | E17374 | Available | E17374 |
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659.1902 JAI Marketing information products and services : | 659.1902 JAI Marketing information products and services : | 659.2 BAV Publicity, newsletters and press releases. | 659.2 WIT Tata : | 659.2 ZEI Effective publicity & design. | 659.29371 WAR Promoting your school : | 659.29371 WAR Promoting your school : |
Includes index.
"With a major international presence, in a variety of areas including steel, tea, chemicals, communications and software, Tata now stands 65th in the world brand valuation league. But what is the Tata brand all about? What are its values? How do people perceive it, in India and around the world? In this absorbing and informed book Morgen Witzel digs into the heart of the Tata enterprise, describes its origins, how Tata's reputation and image evolved, and how the group has worked to transform that image into a powerful and valuable brand ..."--Publisher description.
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