Analysing media texts :
Additional authors:
Parker, David
Published by :
Continuum,
(London ; | New York :)
Physical details: 90 p. : ill. ; 22 cm.
ISBN:9780826464705.
Subject(s):
Mass media
--
Research
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Methodology.
|
Content analysis (Communication)
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Discourse analysis.
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Semiotics.
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Research
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Methodology.
Year: 2005
Item type:
Books
| Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Paro College Library | 302.23072 BUR (Browse shelf(Opens below)) | Available | A00788 | |
| Paro College Library | 302.23072 BUR (Browse shelf(Opens below)) | Available | A00789 | |
| Paro College Library | 302.23072 BUR (Browse shelf(Opens below)) | Available | A00790 | |
| Paro College Library | 302.23072 BUR (Browse shelf(Opens below)) | Available | A00791 | |
| Paro College Library | 302.23072 BUR (Browse shelf(Opens below)) | Available | A00792 | |
| Paro College Library | 302.23072 BUR (Browse shelf(Opens below)) | Available | A00793 |
Includes bibliographical references and index.
The authors outline how multi-modality theory can be used to analyze texts which employ multiple semiotic modes and media, in such a way that a balanced consideration is given to the characteristics of each mode, how they integrate, and how they distribute textual functions between them.
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