Persuasion :

by Larson, Charles U. Edition statement:6th ed. Published by : Wadsworth Pub., (Belmont, Calif. :) Physical details: 422 p. : ill. ; 24 cm. ISBN:9780534149826.
Subject(s): Persuasion (Psychology)
Year: 1992 Item type: Books
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Holdings
Current library Call number Status Date due Barcode
Paro College Library
303.24 LAR (Browse shelf(Opens below)) Available A00805

Includes bibliographical references and index.

Combining the latest developments in persuasion theory, research, and ethics, PERSUASION: RECEPTION AND RESPONSIBILITY, 13E, International Edition helps readers develop skills as critical consumers of all forms of persuasion. It presents persuasion by examining politics, mass media, advertising, and the Internet as it challenges readers to consider how the persuasion process is affected by today's 24/7 networked and media-saturated world. The new edition offers an expanded emphasis on ethics as well as increased coverage of the impact of fast-growing social network media. Packed with vivid illustrations and real-world examples, PERSUASION: RECEPTION AND RESPONSIBILITY, 13E, International Edition demonstrates persuasion in action and encourages readers to apply what they learn to everyday life.

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