TY  - BOOK
AU  - Morrison,Gary R.
AU  - Ross,Steven M.
AU  - Kemp,Jerrold E.
TI  - Designing effective instruction
SN  - 0470074264 (pbk. : alk. paper)
U1  - 371.3 MOR 
PY  - 2007///
CY  - Hoboken, NJ
PB  - J. Wiley
KW  - Instructional systems
KW  -  Design
KW  - Curriculum planning
N1  - Includes bibliographical references and index
N2  - "This valuable resource provides instructional designers with the guidance they need to meet the challenge of creating effective and efficient instruction. Maintaining a careful balance between theory and application, the Fourth Edition presents a practical, easy-to-follow approach to instructional design that can be applied to K-12 classrooms, higher education, distance education, and business programs. The authors incorporate behavioral and cognitive approaches into their model, so that readers can reap the benefits of both
ER  -