TY  - BOOK
AU  - Miller, Donald.
TI  - Building a story brand: clarify your message so customers will listen 
SN  - 9781404107212
U1  - 658.802 MIL 
PY  - 2017///
PB  - Harper Collins Leadership
KW  - Marketing
KW  - Brand loyalty
N2  - New York Times best-selling author Donald Miller uses the seven universal elements of powerful stories to teach listeners how to dramatically improve how they connect with customers and grow their businesses.
ER  -