TY - BOOK AU - Gladwell, Malcolm. TI - The tipping point: how little things can make a big difference SN - 9780349113463 U1 - NF 302 GLA PY - 2000/// PY - 2010/// CY - London PB - Abacus KW - Social change KW - Psychological aspects KW - Context effects (Psychology) KW - Causation N1 - Includes index N2 - Gladwell defines a tipping point as "the moment of critical mass, the threshold, the boiling point." The book seeks to explain and describe the "mysterious" sociological changes that mark everyday life ER -