TY  - BOOK
AU  - Frederick, Peter.
TI  - Persuasive writing : 	: how to harness the power of words 
SN  - 9780273746133
U1  - 808.06665 FRE 
PY  - 2011///
CY  - London
PB  - Pearson
KW  - Persuasive writing
N1  - Includes references and index
N2  - Developed from powerful techniques consistently proven in the world of multi-million pound commercial bid writing, Persuasive Writing reveals the most efficient and effective ways to make your words work, time after time.

Discover how to:

Transform any document into something truly compelling and persuasive

Understand what your reader really wants to hear and use this to get what you want

Combine logic and emotion to convince even the most sceptical reader

Whether you're writing for business or for pleasure, the longest document or the shortest email, with these and many more proven techniques, Persuasive Writing will ensure every word works for you
ER  -