TY  - BOOK
AU  - Fetter,Henry D.
TI  - Taking on the Yankees: Winning and losing in the business of baseball, 1903-2003 
SN  - 0393057194 
U1  - 796.35764097471 FET 
PY  - 2003///
CY  - New York, N.Y.
PB  - W.W. Norton & Company
KW  - New York Yankees
KW  - Baseball
N1  - Includes bibliographical references (p. 401-439) and index
N2  - "Based on extensive research in original sources, Taking on the Yankees focuses on the off-field circumstances - the management strategies, economic forces, social changes, and political and legal pressures - that played a decisive role in the Yankees' success on the diamond. The continuing contest for baseball supremacy is, in turn, placed in the context of the sport's own struggle to respond to a succession of social, economic, and legal challenges mounted by an ever-changing society." "The result is a perspective on baseball's past century and an unconventional examination of the often-misunderstood relationship between business and sports
ER  -