TY  - BOOK
AU  - Burn,Andrew
AU  - Parker,David
TI  - Analysing media texts: media texts 
SN  - 9780826464705
U1  - 302.23072 BUR 
PY  - 2005///
CY  - London, New York
PB  - Continuum
KW  - Mass media
KW  - Research
KW  - Methodology
KW  - Content analysis (Communication)
KW  - Discourse analysis
KW  - Semiotics
KW  -  Methodology
N1  - Includes bibliographical references and index
N2  - The authors outline how multi-modality theory can be used to analyze texts which employ multiple semiotic modes and media, in such a way that a balanced consideration is given to the characteristics of each mode, how they integrate, and how they distribute textual functions between them
ER  -