TY  - BOOK
AU  - Batra, Promod.
AU  - Maitra, Susan Brady.
AU  - Batra, Susan. 
TI  - Brain storming for creativity and innovation
SN  - 9788187570202
U1  - 153.4 BAT 
PY  - 2001///
CY  - New Delhi
PB  - Think Inc.
KW  - Brainstorming
KW  - Creative thinking
KW  - Self-actualization (Psychology)
N2  - 	
Organizations are becoming more interested in innovation and creativity, but how can these practices be fostered? Psychologist Peter Quarry interviews Yvonne Adele and investigates practical ways to help staff access creative thinking. Topics include: what is innovation, defining the business challenge, and creative brainstorming exercises
ER  -