TY  - BOOK
AU  - Midwinter,Eric C.
TI  - Education for sale
SN  - 9780415677066
U1  - 371.103 MID 
PY  - 2012///
CY  - London
PB  - Allen and Unwin
KW  - Home and school
KW  - Parent-teacher relationships
KW  - EDUCATION
KW  - Parent Participation
N1  - Includes bibliographical references.
N2  - Teachers, schools and education authorities invariably hide their considerable lights and their public relations techniques are often inadequate for broadcasting the invaluable work accomplished in schools. This book offers clear-cut and highly -practical advice for every teacher from pre-school to sixth form on how to get the educational message across to parents. Over the past decades it has become an acute professional concern for teachers to involve parents as closely as possible in the educational process. The book acknowledges that educational salesmanship must be adapted to the cultu.

ER  -