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Tata :

by Witzel, Morgen. Published by : Penguin Portfolio, (New Delhi :) Physical details: xvii,222 p. : ill. ; 23 cm. ISBN:9780670084067.

Subject(s): Tata Group -- Public relations. | Tata Group. | Corporate image -- India.

Year: 2010 Item type: Non-Fiction

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Holdings
Current library	Call number	Copy number	Status	Date due	Barcode
Paro College Library	659.2 WIT (Browse shelf(Opens below))	E17374	Available		E17374

Includes index.

"With a major international presence, in a variety of areas including steel, tea, chemicals, communications and software, Tata now stands 65th in the world brand valuation league. But what is the Tata brand all about? What are its values? How do people perceive it, in India and around the world? In this absorbing and informed book Morgen Witzel digs into the heart of the Tata enterprise, describes its origins, how Tata's reputation and image evolved, and how the group has worked to transform that image into a powerful and valuable brand ..."--Publisher description.

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