Persuasive writing : how to harness the power of words /

by Frederick, Peter. Published by : Pearson, (London :) Physical details: xii, 194 p. : ill. ; 24 cm. ISBN:9780273746133.
Subject(s): Persuasive writing.
Year: 2011 Item type: Books
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Current library Call number Status Date due Barcode
Paro College Library
808.06665 FRE (Browse shelf(Opens below)) Available E20505

Includes references and index.

Developed from powerful techniques consistently proven in the world of multi-million pound commercial bid writing, Persuasive Writing reveals the most efficient and effective ways to make your words work, time after time.

Discover how to:

Transform any document into something truly compelling and persuasive

Understand what your reader really wants to hear and use this to get what you want

Combine logic and emotion to convince even the most sceptical reader

Whether you're writing for business or for pleasure, the longest document or the shortest email, with these and many more proven techniques, Persuasive Writing will ensure every word works for you.

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