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Consumer adoption and usage of broadband /

by Dwivedi, Yogesh Kumar. Published by : IRM Press, (Hershey, PA :) Physical details: xix, 309 p. : ill. ; 26 cm. ISBN:9781599047836 (hardcover).

Subject(s): Broadband communication systems. | Consumer behavior. | Consumers' preferences.

Year: 2008 Item type:

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Holdings
Current library	Call number	Status	Barcode
Paro College Library	384 DWI (Browse shelf(Opens below))	Available	A05588
Paro College Library	384 DWI (Browse shelf(Opens below))	Available	A05589
Paro College Library	384 DWI (Browse shelf(Opens below))	Available	A05590
Paro College Library	384 DWI (Browse shelf(Opens below))	Available	A05591

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Includes bibliographical references and index.

"Even with the pervasiveness of broadband and high-speed communication technologies, many consumers are not adopting the latest technologies. This book develops a conceptual model for examining consumer adoption, usage, and impact of broadband utilizing various methodologies, providing a clear window into the rational decisions of potential broadband consumers"--Provided by publisher.

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