Designing and managing a research project : a business student's guide /

by Polonsky, Michael Jay.
Additional authors: Waller, David S.
Published by : Response Books, (New Delhi :) Physical details: xi, 232 p. : ill. ; 24 cm. ISBN:9788178294599.
Subject(s): Business -- Research -- Methodology.
Year: 2005 Item type: Books
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Includes index.

Introduction - Choosing a topic - The role of the supervisor - Group dynamics and the role of conflict - Ethical considerations - Planning the research project - Literature review - Data gathering - Qualitative data collection and issues in analysis - Quantitative data analysis - Identifying the implications and establishing recommendations - Presenting the results - Writing the report - Oral presentations - Concluding remarks.

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