Persuasion :
Edition statement:6th ed. Published by : Wadsworth Pub., (Belmont, Calif. :) Physical details: 422 p. : ill. ; 24 cm. ISBN:9780534149826.Current library | Call number | Status | Date due | Barcode |
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Paro College Library | 303.24 LAR (Browse shelf(Opens below)) | Available | A00805 |
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302.54 RUP Beyond individualism : the challenge of inclusive communities / | 302.542 DEU Deviance & social control / | 303 LIP Revolution and counterrevolution : | 303.24 LAR Persuasion : | 303.3 OSH Power, politics, and change : | 303.32 BER Participatory learning in the early years : | 303.32 BRA Creating a Learning Organisation : |
Includes bibliographical references and index.
Combining the latest developments in persuasion theory, research, and ethics, PERSUASION: RECEPTION AND RESPONSIBILITY, 13E, International Edition helps readers develop skills as critical consumers of all forms of persuasion. It presents persuasion by examining politics, mass media, advertising, and the Internet as it challenges readers to consider how the persuasion process is affected by today's 24/7 networked and media-saturated world. The new edition offers an expanded emphasis on ethics as well as increased coverage of the impact of fast-growing social network media. Packed with vivid illustrations and real-world examples, PERSUASION: RECEPTION AND RESPONSIBILITY, 13E, International Edition demonstrates persuasion in action and encourages readers to apply what they learn to everyday life.
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