The influential mind :
Sharot, Tali.
The influential mind : what the brain reveals about our power to change others / Tali Sharot. - New York : Picador, 2017. - xiv, 242 p. : 20 cm.
Includes index.
"We all have a duty to affect others--from the classroom to the boardroom to social media. But how skilled are we at this role, and can we become better? It turns out that many of our instincts--from relying on facts and figures to shape opinions, to insisting others are wrong or attempting to exert control--are ineffective, because they are incompatible with how peoples minds operate. Sharot shows us how to avoid these pitfalls, and how an attempt to change beliefs and actions is successful when it is well-matched with the core elements that govern the human brain"
9781250159618
Influence (Psychology)
Social influence.
Attitude change.
158.2 SHA
The influential mind : what the brain reveals about our power to change others / Tali Sharot. - New York : Picador, 2017. - xiv, 242 p. : 20 cm.
Includes index.
"We all have a duty to affect others--from the classroom to the boardroom to social media. But how skilled are we at this role, and can we become better? It turns out that many of our instincts--from relying on facts and figures to shape opinions, to insisting others are wrong or attempting to exert control--are ineffective, because they are incompatible with how peoples minds operate. Sharot shows us how to avoid these pitfalls, and how an attempt to change beliefs and actions is successful when it is well-matched with the core elements that govern the human brain"
9781250159618
Influence (Psychology)
Social influence.
Attitude change.
158.2 SHA