The influential mind :

by Sharot, Tali. Published by : Picador, (New York : ) Physical details: xiv, 242 p. : 20 cm. ISBN:9781250159618. Year: 2017 Item type: Books
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Holdings
Current library Call number Status Date due Barcode
Happiness & Wellbeing Centre
158.2 SHA (Browse shelf(Opens below)) Available HWC54

Includes index.


"We all have a duty to affect others--from the classroom to the boardroom to social media. But how skilled are we at this role, and can we become better? It turns out that many of our instincts--from relying on facts and figures to shape opinions, to insisting others are wrong or attempting to exert control--are ineffective, because they are incompatible with how peoples minds operate. Sharot shows us how to avoid these pitfalls, and how an attempt to change beliefs and actions is successful when it is well-matched with the core elements that govern the human brain"

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